Watchwell Communications, Inc.

(847) 812-5006


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Artists, Athletes and Leadership


Athletes Leading As Role Models (A.L.A.R.M.™) is a leadership Development Program to provide leaders and influencers with resources to train youth and adults with tools to engage artists and professional, college and high school athletes.  Based on principles of creativity and athletic performance to enhance leadership, it inspires adults and young people to pursue excellence in the arts, education and athletics to transform lives, build talent, organizations and self-esteem. This will strengthen the individual, families and create thriving businesses, organizations and neighborhoods.  


Artists and Athletes Leading As Role Models - A.L.A.R.M.

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Athletes Leading As Role Models


Vision — Mission
  • Expose artists and athletes, at all levels, to their leadership qualities and opportunities to influence.
  • Grow intellect, character, influence skills, communication skills, and financial literacy by providing the proper instruction, people, and resources.
  • Influence young people through exposure and shared experiences to grow their leadership, educational, networking, and skills.
  • Enhance our VISION (Victory is Success in Our Neighborhoods) to decrease violence in our communities, develop businesses and increase property values.

Student- Artist/Athlete Leadership Training (S.A.L.T.™)

  • A leadership training focusing on skills learned in the arts and athletics that can be transferred to life, school and the workplace.
  • Emphasizing character growth and excellence.

A.L.A.R.M.™ Circles

  • Student support/success groups.
  • Developing a personal team to help with individual and group development.
  • Leadership circles to discuss artistic, academic, athletic and life successes and challenges.
  • Student or mentor led.
  • Weekly, bi-weekly, or monthly meetings.
  • Exposure to artists and professional, college or high school athletes through visits to schools, games, and facilities.

IP Creed Competition